Sugar Lash Pro
Sugar Lash Pro, founded in 2015 by Courtney Buhler, is a beauty/cosmetic brand setting the trend for the lash professional.
With an extensive range of eyelash extensions, tools and academy courses, the company has become the ultimate destination for lash professionals.
The company is now an established industry leader with products selling internationally in over 30 countries.
The challenge
The company had done a great job at scaling organically through word of mouth and endorsements but was experiencing a plateau in website traffic and online sales.
Because of this, they needed to redevelop their organic search strategies and implement paid advertising campaigns to continue scaling to meet their growth goals.
Our team had to implement effective organic and paid acquisition strategies to increase website traffic, conversions, and online revenue.
The solution
Since this was such an intricate project, targeting lash professionals instead of direct-to-consumer our team began with an in-depth audit of their brand, product line, and target customer demographics to understand the exact needs of the brand.
Our team developed and implemented full-funnel paid advertising campaigns on Facebook, Instagram, Google, and Youtube to increase brand awareness, drive website traffic, and acquire new customers profitably.
We then redeveloped and implemented organic acquisition strategies by engaging in a comprehensive search engine optimization project that included technical, on-page, and off-page seo to ensure an increase in organic visibility.
Strategies
01.
Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
02.
Design, develop, and implement new customer acquisition strategy on Google & Youtube through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
03.
Design, develop and implement search engine optimization strategies to improve organic visibility and increase website conversion rates.
04.
Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real time.
