Schoolism
Schoolism is a DTC, subscription based company that offers high quality, affordable online art classes taught by leading professionals within the art industry.
Founded in 2008, Bobby Chiu created Schoolism as an innovative way to make a high level of education in art available completely online and accessible to anyone wishing to improve their artistic abilities.
Schoolism provides recorded courses, critique sessions, workshops, descriptions of the instructors subscribers are taught by, and comprehensive interviews with top artists from around the world.
The challenge
Schoolism had acquired a loyal community of fervid art students through a strong organic presense online.
However, after securing a passionate consumer base the company struggled scaling out profitable acquisition strategies. It was crucial for this to be placated for future success.
In response, our team analyzed the situation, designed and executed an extensive campaign that utilized Facebook, Instagram, and Google ads as well as a full-funnel email marketing strategy.
The solution
Our collaborative effort with Schoolism began with an in-depth analysis of key information to understand the target customer demographic, unique value propositions, brand voice, and overall marketing trends.
Next, we used that information to design, develop and implement a new customer acquisition strategy on Facebook and Instagram to achieve higher ROAS and lower CPA.
Then, we used Search, Display, Retargeting, and Shopping campaign types on Google to acquire new customers and maximize conversions.
Finally, we implemented a full-funnel email marketing strategy to generate new subscribers, create automated flows, and engage with customers to increase ROAS and customer lifetime value.
Strategies
01.
Engage in an in-depth brand audit to understand target customer demographic, unique value proposition, brand voice and guidelines, as well as current marketing funnels, and overall market trends.
02.
Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
03.
Design, develop, and implement new customer acquisition strategy on Google through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions.
04.
Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.
