Tiny Headed Kingdom

Client

Overview

Tiny Headed Kingdom is the online marketplace for the cult favorite, stuffed animals that have tiny heads but huge hearts.

The company, based in Sherman Oaks, California, and led by CEO, Zach Tiny, prides itself on inclusivity and creating a community for people to be proud of who they are while having a friend that can follow them anywhere they go.

Starting out with the original Tiny Headed plush toy, Pip, the company has expanded its collection to include several different animals as well as multiple Pip styles for customers to choose from.

The challenge

Tiny Headed Kingdom’s signature animals experienced viral growth and popularity through organic social channels but the brand was struggling to capitalize on this growth through other channels.

Because of this, they needed the help of an experienced digital marketing agency to implement comprehensive digital marketing strategies to CAC and LTV.

Our team had to implement a conversion rate optimization project, paid advertising on on Facebook, Instagram, Google, Youtube, Amazon, and TikTok as well as full-funnel email marketing flows.

The solution

Services & Technologies

Web Design & Development Web Design & Development

Digital Advertising Campaign Digital Advertising Campaign

Email/SMS Marketing Email/SMS Marketing

Reporting & Analytics Reporting & Analytics

We started off by engaging in a conversion rate optimization project to ensure that the current website was able to convert website traffic at or above industry standards by providing an intuitive buyer’s experience.

At the same time we began developing paid advertising campaigns on Facebook, Instagram, Google and Youtube to establish a effective strategies on the foundational digital marketing channels.

We then developed full-funnel email marketing flows to retarget past website visitors and purchasers with relevant content to drive re-engagement, increase online conversions, and scale customer lifetime value.

Finally, we developed and implemented paid advertising campaigns on TikTok and Amazon to continue to scale customer acquisition strategies by expanding our online presence with an omni-channel digital marketing approach.

Strategies

01.
Design and develop a new custom Shopify eCommerce store using UI/UX design to enhance the customer experience.

02.
Design, develop, and implement new customer acquisition strategy on Google, Youtube, and Amazon through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions

03.
Design, develop, and implement new customer acquisition strategy on Facebook, Instagram, and TikTok through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.

04.
Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.

Results

152%

INCREASE IN CONVERSION RATE

56%

DECREASE IN CUSTOMER ACQUISITION COST

108%

INCREASE IN ROAS

12%

INCREASE IN CUSTOMER LIFETIME VALUE

Success stories

Odd Sox

Odd Sox is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for its diverse and imaginative product range, Odd Sox specializes in producing a variety of items, including socks, underwear, masks, slippers, and belts.

58%

Increase in website conversion rate

16%

Decrease in cost per click

Geometry

Geometry is an innovative ecommerce brand that crafts artful and functional kitchen, bath, beach, and fitness towels made from sustainable materials.

345%

Increase in revenue from flows

260%

Increase in flow recipients

Aurate

Aurate is a contemporary jewelry brand that is focused on creating high-quality and ethically sourced pieces. Founded in 2015 by Sophie Kahn and Bouchra Ezzahraoui, the brand is based in New York City and prides itself on offering unique and timeless designs that can be worn every day. The company's mission is to provide customers with fine jewelry that is affordable, sustainable, and ethical, without compromising on quality or style.

12%

Increase in social following

32%

Increase in social engagement

Pro Supps

Pro Supps is a fitness supplement brand that was founded in 2011 by fitness enthusiast and entrepreneur, T.J. Humphreys. The company's mission is to provide athletes and fitness enthusiasts with high-quality, effective supplements that help them achieve their goals.

23%

Decrease in cost per click

40%

Decrease in customer acquisition cost

Stag Provisions

Stag Provisions is an online brand that offers a carefully curated selection of men's clothing, accessories, and lifestyle products. The brand was founded in 2009 and is based in Austin, Texas.

17%

Decrease in cpc

32%

Decrease in customer acquisition cost

Schoolism

Schoolism is a DTC, subscription based company that offers high quality, affordable online art classes taught by leading professionals within the art industry.

16%

Decrease in cost per click

23%

Decrease in customer acquisition cost

Contact

First Name* This field is required.

Last name* This field is required.

Email* Please enter a valid email address.

Phone number* This field is required.

Company name* This field is required.

Link to the company's website* This field is required.

Choose your marketing budget:

$0-5k

$5-25k

$25-50k

$50k+

Choose the services you need:

Perfomance Marketing

Email Marketing

Web Design & Development

Other

Тhere were some errors in your submission.
Please try filling in the form again.

Message successfully sent!

Tiny Headed Kingdom

Tiny Headed Kingdom is the online marketplace for the cult favorite, stuffed animals that have tiny heads but huge hearts.

The challenge

Tiny Headed Kingdom’s signature animals experienced viral growth and popularity through organic social channels but the brand was struggling to capitalize on this growth through other channels.

The solution

We started off by engaging in a conversion rate optimization project to ensure that the current website was able to convert website traffic at or above industry standards by providing an intuitive buyer’s experience.

Strategies

01. Design and develop a new custom Shopify eCommerce store using UI/UX design to enhance the customer experience.

02. Design, develop, and implement new customer acquisition strategy on Google, Youtube, and Amazon through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions

03. Design, develop, and implement new customer acquisition strategy on Facebook, Instagram, and TikTok through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.

04. Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.

Results

152%

56%

108%

12%

Success stories

Odd Sox

58%

16%

Geometry

345%

260%

Aurate

12%

32%

Pro Supps

23%

40%

Stag Provisions

17%

32%

Schoolism

16%

23%

Contact

01.
Design and develop a new custom Shopify eCommerce store using UI/UX design to enhance the customer experience.

02.
Design, develop, and implement new customer acquisition strategy on Google, Youtube, and Amazon through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and increase conversions

03.
Design, develop, and implement new customer acquisition strategy on Facebook, Instagram, and TikTok through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.

04.
Implement a full-funnel email marketing strategy to generate new subscribers, create automated flows and engage users with new email campaigns to increase ROAS and customer lifetime value.