Babbler
Babbler is a public relations social network that connects companies with the right reporters and influencers.
Founded by Sarah Oiknine in 2013, Babbler is a SaaS marketplace designed to facilitate how brands connect with PR professionals to procure media coverage.
By removing the clunkiness and impersonal workflow of typical PR/Media relations with brands Babbler allows instant connection, direct messaging, and real time sharing of news and files.
The challenge
After raising €2M, Babbler successfully acquired partnerships with high-ranking brands to join the platform.
However, after a strong initial growth spurt, the company faced a plateau in acquisition performance requiring immediate remediation.
Because of this, our team designed & implemented a full suite of Lead Generation deliverables to build an infrastructure to access a wider market share and increase the volume of new users on the platform.
The solution
Our partnership began with in-depth audit & assessment of the brand, website, ideal user profile and current strategies to identify key areas of opportunity to expand visibility to relevant target audiences.
Recognizing the friction in the conversion process of lead capture, we designed and implemented new Landing Pages to simplify the procedure of acquiring new users as well as prequalify them before conversion.
After that, we designed Lead Generation campaigns targeting industry professionals in press outlets, media outlets, brands and companies in the US and France across LinkedIn, Google and Facebook.
Strategies
01.
Engage in an in-depth brand audit to understand target customer demographic, unique value proposition, brand voice and guidelines, as well as current marketing funnel, and overall market trends.
02.
Design, develop, and implement high-performance Landing Pages by engaging in competitive research, customizing UI/UX wireframes, bug testing, device compatibility, and post-launch optimizations.
03.
Design, develop, and implement new customer acquisition strategy on LinkedIn, Google, Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
04.
Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real-time.
