Itzy Ritzy
Launched in 2007 by partners, Kelly and Brian Douglas, Itzy Ritzy is the leading modern juvenile and lifestyle brand for new parents.
The company’s line of high-quality luxury products including diaper bags, toys, pacifiers, teethers, and more are made to support new parents through parenthood.
Itzy Ritzy has an established customer supply chain including direct-to-consumer through their website and amazon, as well as an on-shelf presence in stores like Target, Walmart, and thousands of specialty retailers across the country.
The challenge
Itzy Ritzy had established itself as an industry leader and had seen success with on-shelf placements of its products.
However, the company was having trouble scaling its online customer acquisition strategies without increasing CPAs leading to a diminished return which required immediate attention.
Because of this, Itzy Ritzy engaged Adspace to engineer a cohesive cross-channel digital marketing strategy to drive website traffic, increase online sales, and scale online revenue.
The solution
Our partnership began with an in-depth audit of the brand, its website, and its customer base to understand the brand’s differentiating factors and where we could find users to effectively target across paid media platforms.
We then developed a “push” strategy on Facebook and Instagram allowing us to generate a large amount of demand with new users while also retargeting users to capture said demand and drive revenue through the platform, ultimately resulting in an increase in ROAS.
We then leveraged TikTok as a way to increase brand awareness among relevant and highly engaged audience segments while driving down CAC at the top of funnel to increase overall returns across the brands marketing mix. This strategy not only seeded BOF retargeting platforms like Meta & Google with more relevant audiences, but also drove a large amount of conversions and revenue directly through the platform, introducing a new, profitable acquisition channel to their paid media mix.
Next, we developed and implemented an in-depth Google ads strategy intended to place ads in front of high-intent audiences searching for relevant products and brands.
Finally, we implemented product listing optimization and paid ads strategies on Amazon to increase platform sales and supplement online revenue.
Strategies
01.
Design, develop, and implement new customer acquisition strategy on TikTok through aggressive prospecting campaigns to fill the top of the funnel at a more reasonable cost per impression
02.
Design, develop, and implement new customer acquisition strategy on Facebook & Instagram through Prospecting, Retargeting, DPA, and LTV campaign types to achieve significantly higher ROAS and lower CPA.
03.
Design, develop, and implement new customer acquisition strategies on Google, Youtube & Amazon through Search, Display, Retargeting, and Shopping campaign types to acquire new customers and maximize conversions.
04.
Developed in-depth reporting dashboards and automation to provide the most accurate data points that cover metrics from every campaign on every channel in real-time.
